We apply our knowledge of, and passion for, South Africa as well as our commitment to professional service delivery to arrange and book a tailor-made and exclusive trip that meets, and exceeds, your wishes and needs. We have many years of local experience, which helps us offer the best possible packages for your stay in South Africa. We focus on high-quality experiences for individuals, families and groups. Our idea is based on the principle that you, the traveller, will receive all the necessary help with bookings and arrangements locally.

The abundance of fantastic experiences South Africa offers underpins our passion and service delivery. We focus on beautiful nature reserves, exciting cultural experiences as well as great culinary experiences, all designed to enliven and enrich your senses. We care about creating local job opportunities in the areas visited and to this end, we have over the years, built an exceptional network of dedicated local vendors in South Africa.

Our aim is to create the ultimate bespoke travel experience by carefully selecting the accommodation, safari lodges, restaurants, activities and excursions, including the best vineyards in the region.

We recommend you book your flight in order to ensure greater options and flexibility in relation to pricing, dates, times and arrival / departure hubs. In order to enjoy the freedom and flexibility to be able to drive yourself around, we can assist in booking a rental car. With the help of our maps and directions, it’s easy to find your way around South Africa. However, if you prefer to book a service that transports you between destinations, we are happy to assist.

Malin Engström – CEO and Founder

Malin Engström has spent 20 years on location in South Africa. Upplev Sydafrika (Experience South Africa) provides the platform to share a wide range of amazing experiences in South Africa focussed around nature, culture and cuisine. Malin is specialised in tailoring trips. Whether you’re a lone traveller, travelling with your partner, as a family or as a larger / smaller group with a range of wishes and needs, flexibility combined with exceptional local knowledge is the key to organising a successful and unforgettable trip. With many years in the travel industry, as well as several years working as a Health Counsellor drawing on her degree in Public Health, Malin decided to combine health-orientated trips, such as yoga trips, with extraordinary food and wine experiences and Upplev Sydafrika was born to celebrate and share one of the most beautiful countries in the world – South Africa.

Anders Wiking – Co-founder

Anders Wiking has spent most of his life travelling to exciting destinations around the world. After two decades visiting and living in South Africa, Anders has acquired an intimate knowledge of the country. As a notorious globetrotter he has visited more than 120 countries including most Safari and National Parks worthy of the title. His travel history and experience make him uniquely qualified to recommend South Africa as one of the best travel destinations in the world! As a professional photographer and wine connoisseur, Anders contributes to tailoring the unique experiences that are the hallmark of Upplev Sydafrika’s exceptional service.